Emtiyz is building the Middle East’s most structured franchise ecosystem where brands, investors, and operators grow through disciplined systems, not speculation.

At Emtiyz, we specialize in building structured, scalable franchise systems. Founded in 2005 in Dubai, UAE, we have grown into one of the most established franchise consulting firms in the UAE and the Middle East and North Africa (MENA) region. With over 20 years of experience in franchise consulting and franchise system development, we have supported the growth of more than 2,000 brands and delivered over 3,850 franchise consultations. Our work has helped businesses transition from single-location operations into structured franchise systems and expand across regional and international markets.

With 14 international representative offices and strategic government partnerships, we operate across multiple markets, supporting structured franchise development, sector growth, and long-term sustainability. Our work covers the full franchise lifecycle, including franchise strategy development, legal franchise structures, Franchise Disclosure Documents (FDDs), operational manuals, franchise deal management, franchise unit management, trademark registration, and corporate identity development.

Beyond consulting, Emtiyz is evolving into a fully integrated franchise platform, bringing strategy, structure, systems, intelligence, and growth support into a single ecosystem for franchisors, franchisees, and franchise investors. We support brands in attracting the right franchise investors in the UAE and the wider Middle East, enabling controlled, sustainable expansion through disciplined systems, governance, and market intelligence. 

Backed by an experienced consulting team and an international network, we support our clients across every stage of the franchise journey, from strategic planning and system design to launch, operations, and expansion. We build franchise systems designed to last.