Emtiyz Consulting is a specialized firm in franchise system development, founded in 2005 in Dubai. It is recognized as a leading consultancy in the Middle East and North Africa, offering comprehensive services to support brands in their journey towards franchising and regional and international expansion. With over 28 years of experience, Emtiyz has successfully developed more than 2,000 brands and provided over 3,850 specialized consultations. The company has also been awarded the Best Consulting Firm in the Middle East for two consecutive years, 2022, 2024 & 2025. With more than 14 international representative offices, Emtiyz provides extensive support to clients across various markets and maintains strategic partnerships with governmental entities to promote knowledge and growth in the franchise sector.

Emtiyz offers comprehensive franchise solutions, including franchise strategy development, detailed operational manuals, legal agreement structuring, and investor acquisition through specialized marketing programs and government-backed initiatives. The company also conducts extensive market analysis to ensure franchise success and provides brand support programs to strengthen local and international market presence. By collaborating with organizations that support SMEs and through its joint program with the Ministry of Economy, Emtiyz plays a key role in developing outstanding local brands and preparing them for successful expansion.

With a strong international network and deep expertise across multiple industries, including food & beverage, beauty, healthcare, education, and entertainment, Emtiyz is the ideal partner for companies seeking to build a strong brand and achieve sustainable growth through franchising. Supported by a highly experienced team and a well-established network, Emtiyz ensures that its clients receive specialized consultations covering all aspects of franchising, from strategic planning to implementation and expansion, enhancing their success in both local and global markets.