Dubai, UAE – October 2025 — Prominent Emirati business leader Essam Lootah, Chairman of Emtiyz, has been featured on the cover of Arab Franchise Magazine’s 2025 Special Edition, celebrating his pivotal role in leading the UAE’s fast-growing franchise movement.
The issue, titled “Leading the UAE’s Franchise Revolution,” includes an exclusive interview with Lootah, in which he shares his insights on sustainable franchise development, entrepreneurship, and innovation in the Arab world. As the driving force behind Emtiyz, Lootah has been instrumental in mentoring new franchise owners and establishing a regional ecosystem that empowers small and medium-sized enterprises to scale globally.
The special edition of Arab Franchise Magazine coincides with the Africa Franchise Expo 2025 in Cairo, where Lootah was also recognized with the Lifetime Achievement Award for his outstanding contributions to the franchise industry across Africa and the Middle East.
In his interview, Lootah discusses the growing importance of franchising as a vehicle for economic diversification in the UAE, emphasizing that “franchise systems, when done right, can elevate local brands to international standards while preserving their cultural identity.”
Arab Franchise Magazine, known as the franchise business magazine of the Arab world, continues to spotlight the region’s most visionary leaders, with this issue featuring stories from other innovators driving growth across the GCC and beyond.
