In a major step toward empowering entrepreneurs and advancing the franchise sector, the UAE Ministry of Economy has officially launched the “Scale Up Franchise” Program in collaboration with Emtiyz Consulting. This national initiative is designed to support emerging businesses and help them transition into scalable, sustainable franchise models.The program aims to provide structured guidance, expert mentorship, and specialized training workshops to equip entrepreneurs with the tools they need to grow their businesses regionally and globally through franchising.
By partnering with Emtiyz Consulting — a leading firm in franchise development and business advisory — the Ministry seeks to strengthen the local entrepreneurial ecosystem and create new avenues for economic diversification and innovation.
Officials from both sides emphasized that the program aligns with the UAE’s strategic vision of fostering a competitive knowledge-based economy, and represents a key initiative in expanding the presence of UAE-grown brands in international markets.
Emtiyz Consulting expressed its pride in being selected as a strategic partner in this initiative, reaffirming its commitment to supporting homegrown talent and contributing to the sustainable success of franchise systems across the UAE.
