Coffee
Brand nameBranches
A local coffee brand expands regionally on one franchise system
4–6weeks to deliver10operations manuals
Read the story
Home / About Emtiyz
امتيازEmtiyz · Think Franchise
We build franchise systems that work, and companies that run on systems
Emtiyz Franchise Consultants is a Dubai-based consultancy specialising in franchise system development, franchise legal documents, operations manuals, organising existing companies through Dabt AlMasar, and connecting brands with investors.
20+Years of experience
2,000+Brands developed
3,850+Clients
14+International representative offices
10+Investor marketing channels
Video not available right now
Our story
From one idea in Dubai to an international network
Emtiyz started in Dubai in 2005 with a simple idea: the success a business owner achieves in one location can become a system that succeeds again in other cities and countries — if it is documented the right way. Over more than twenty years Emtiyz has worked with thousands of brands and business owners across sectors and expanded through international representative offices, while the method stayed the same: understand the business first, then build what it actually needs.
Our mission
To help business owners turn their success into systems that can be repeated and scaled, with clear documents and a practical method.
Our vision
To be the region's leading partner for franchise system development and organising companies for growth.
What we do
Three tracks, one method
A
Franchise system development
For a proven brand that wants to grow through partners: strategy, agreements, manuals, training and forms.
B
Dabt AlMasar
For an existing company that depends on people: authorities, procedures, controls and internal manuals.
C
Investors & opportunities
Connecting investors with approved franchise opportunities, and marketing developed brands to investors.
Our values
How we work with every client
ClarityWe explain what your business actually needs, and do not sell what it does not.
Systems before peopleWe document the way of working so success does not depend on one person.
PartnershipWe stay with the client from the first question to after delivery.
ConfidentialityClient and brand information is never shared without consent.
Recognition
Awards & partnerships
Our presence
Offices across regions
Head office — DubaiRed Avenue #405, P.O. Box 21188, Dubai, UAE+971 4 268 9892 · 800 2686[email protected]Gulf & Middle East (6) · Europe (4) · Africa (2) · Americas & Asia (2)
Think Franchise.
Your partner in success
Turn your brand's success into a franchise system built to scale
From system development and legal documentation to readiness, expansion and investment. We start by understanding your business, then recommend the right path.
Real opportunities start with partners who understand your vision.
THINK FRANCHISE
2005Founded · franchise consulting
2,000+Brands developed
3,850+Clients
14+International offices
Arab Franchise Awards2022 – 2025
Start from your goal
What do you want to achieve?
Pick your goal and the AI Advisor asks only the questions that matter for it.
Franchising in one line
What is franchising?
An owner of a proven brand grants a partner the right to operate under its name and system, in return for fees and a commitment to its standards. Your business model becomes a documented system that others can repeat.
Proven idea
+Documented system
+Partners
+Network
=Sustainable growth
Quick readiness check
Is your business ready to franchise?
A preliminary assessment in 3–5 minutes. The Emtiyz team reviews your answers and emails you the result and next step; it is not a final judgement.
Ready for franchising — the foundations are there; plan the development scope.
Partly ready — strengthen some systems before or during development.
Build the foundation first — start with Dabt AlMasar, then expand.
3–5 minutes · 23 short questions
Let's assess how ready your business is for franchising
Eight sections: foundation, performance, owner dependency, systems, management, brand, expansion and your own view. You can skip any question.
01Business foundation02Performance & consistency03Owner dependency04Systems & documentation05Management & controls06Brand & legal foundation07Expansion readiness08Self-assessment
Sectors
Sectors we serve
Each sector has its own operating logic, and its own manuals, agreements and unit economics.
PerfumeSector manuals & agreements
GymSector manuals & agreementsRepresentative offices
14
Representative offices across four continents
Our offices connect brands we develop with investors and markets beyond the UAE, and support franchise deals on the ground.
Head office · Dubai, UAE+971 4 268 9892Red Avenue #405 · since 2005
To reach any office, contact the head office and we will connect you.
Gulf & Middle East6 OFFICES
AEUAE · head officeSASaudi ArabiaOMOmanKWKuwaitIQIraqTRTurkey
Europe4 OFFICES
GBUnited KingdomFRFranceITItalySESweden
Africa2 OFFICES
EGEgyptZASouth Africa
Americas & Asia2 OFFICES
USUnited StatesTHThailand
Success stories
Partners who grew with us
Food
Brand nameBranches
A food brand grows from one outlet to a network
11contract annexes65operating forms
Read the story Fitness
Brand nameBranches
A fitness club enters new markets in the region
3core agreements1Emtiyz Portal
Read the story Client names and logos are published only with written consent.
Testimonials
What our clients say
Company logo
The client's testimonial appears here exactly as they approved it in writing.
Company logo
The client's testimonial appears here exactly as they approved it in writing.
Company logo
The client's testimonial appears here exactly as they approved it in writing.
Prototype: each testimonial shows the speaker's photo and company logo. No testimonial is published without written approval. Add them in Admin → Website content → Testimonials.
News
Latest from Emtiyz
Awards, events and recognition for Emtiyz and its team.
Emtiyz news
Emtiyz celebrates a shared success at the Gulf Franchise Awards, Abu Dhabi
A new recognition at the Gulf Franchise Awards, adding to the Best Consulting Firm in the Gulf title for 2024 and 2025.
Read NewsEmtiyz news
Essam Lootah receives the Lifetime Achievement Award at Africa Franchise Expo 2025
Recognition of the founder's career in developing franchise systems and spreading franchise culture in the region.
Read NewsEmtiyz news
Essam Lootah on the cover of Arab Franchise Magazine's 2025 special edition
A conversation on the future of franchising in the region and Emtiyz's role in it.
Read NewsKnowledge Center
Learn before you decide
Short guides and explainers: read in 20 seconds or watch in 30.
Home / Services
From idea to network. From effort to system.
Two tracks, one method: understand the business first, then build what it actually needs.
Services
What we do
Pick any service and we ask only what it needs to scope it.
Franchise system development
We turn your business model into a full franchise system: agreements, manuals and forms.
Details & applyFranchise agreement review
Review an existing or proposed agreement and flag what should change before signing.
Details & applyBrand acquisition
We help investors bring international and regional brands into their markets.
Details & applyDabt AlMasar
Organise the internal systems of your existing company, before or instead of expanding.
Details & applyFranchise deal management
Support the deal from negotiation through signing and opening.
Details & applyFranchise consulting
Expansion strategy, fees and royalties, and the right model structure.
Details & applyFranchise unit management
Support running a unit to the franchisor's standards and manuals.
Details & applyTrademark registration
Register the mark in target markets before granting any franchise.
Details & applyEmtiyz+
Market your brand to investors through 10+ channels after delivery.
Details & applyVideo not available right now
Two tracks
Which track fits your business?
A
Franchise development
For a proven business that wants to grow through partners. We turn your model into agreements, manuals and a system others can run.
- You have at least one profitable outlet
- You want to expand without funding every branch
- Your brand is registered or in progress
B
Dabt AlMasar
For an existing company that depends too much on people. We organise authorities, procedures, controls and manuals. It is not a franchise.
- Everything goes through the owner
- Quality differs between shifts or branches
- Procedures live in people's heads
Franchise development
What you receive
A complete franchise system, delivered through the Emtiyz Portal. The exact set depends on the package agreed after the consultation.
3Core agreements
11Contract annexes
10Operations manuals
65Operating forms in 9 categories
4–6Weeks to deliver
How we work
Five steps from first question to delivery
- AssessA short readiness check or a chat with the AI Advisor.
- Consult15 minutes with an advisor who has already read your answers.
- Scope & proposalA proposal built for your business, not a generic price list.
- Build & deliverAgreements, manuals and forms delivered on the Emtiyz Portal.
- After deliveryEmtiyz+ marketing to investors and network growth support.
Packages
Six development packages
Each package includes a different set of agreements and manuals. We recommend the package after understanding your business, and share the price in the proposal.
StarterGrowthExpansionAdvancedExcellenceUltimate
Emtiyz news
Emtiyz celebrates a shared success at the Gulf Franchise Awards, Abu Dhabi
A new recognition at the Gulf Franchise Awards, adding to the Best Consulting Firm in the Gulf title for 2024 and 2025.
Read NewsEmtiyz news
Essam Lootah receives the Lifetime Achievement Award at Africa Franchise Expo 2025
Recognition of the founder's career in developing franchise systems and spreading franchise culture in the region.
Read NewsEmtiyz news
Essam Lootah on the cover of Arab Franchise Magazine's 2025 special edition
A conversation on the future of franchising in the region and Emtiyz's role in it.
Read NewsVideo not available right now
Overview
After your franchise system is developed, we market your brand to potential investors through 10+ channels, then organise and qualify enquiries before they reach you, so you can focus on serious investors.
Who is it for?
- A brand that has completed franchise development
- A franchisor seeking investors in new markets
- A brand receiving many unqualified enquiries
What is included?
- Opportunity profile for investors
- Publishing through Emtiyz investor channels
- Receiving and qualifying enquiries
- Arranging meetings with qualified investors
- Periodic results reports
How it works
- Confirm the franchise offer is ready
- Prepare and approve the opportunity profile
- Publishing and qualification
- Meetings and follow-up
Questions & answers
Must my system be developed by Emtiyz?
The franchise offer must be ready (agreements, manuals, commercial model); we review this before starting.
Do you guarantee a number of investors?
No. We market and qualify, but do not guarantee deal counts or results.
Is my commercial information published?
Only what you approve in the opportunity profile is published.
We do not publish prices; the advisor sets the scope and proposal after a short consultation. This content is general information, not legal advice.
Services / Dabt AlMasar
ضبط المسار Dabt AlMasar
A management & operations service for your existing companyYour company, running on a system, not on people.
Dabt AlMasar organises the internal operating system of an existing company: authorities, procedures, controls, training and manuals. It is not a franchise, and it is not identity design.
Video not available right now
The problem
Growth that depends on a few people
The company grew, but the way it runs did not. Decisions wait for the owner, quality depends on who is on shift, and every new employee learns differently.
The solution
One documented way of working
We map how the company actually works, then write it down as structure, authorities, procedures, forms and manuals, and train the team to apply them.
Warning signs
Six signs your company needs Dabt AlMasar
Everything goes through youNo decision is made and no problem is solved without you.
Your absence stops the workOne week away and problems pile up.
Know-how lives in people's headsOne resignation takes a whole way of working with it.
Quality varies by shiftCustomers get a different experience depending on who serves them.
Every hire is trained from scratchNo manual and no forms, so explanations and mistakes repeat.
No clear financial controlsSpending, petty cash and approvals have no written procedure.
Deliverables
What we build
Organisation structure
Departments, titles and reporting lines.
Authority matrix
Who decides, who approves, and the limits of each.
Job descriptions
Tasks, responsibilities and indicators for each role.
Operating procedures (SOPs)
Daily work written as repeatable steps.
Operations manuals
Core manuals plus manuals specific to your sector.
Forms and records
Standard forms for requests, checks and handovers.
Financial controls
Spending, petty cash and approval levels.
Operational contracts
Employee, supplier and customer contracts.
Knowledge base
One reference where the team finds answers, with an optional AI assistant.
The journey
Eight stages, from diagnosis to follow-up
The duration is confirmed after the diagnostic and the final scope.
- DiagnosisInterviews and visits to understand the current state.
- Process mapMap how each department actually works.
- Structure & authoritiesDefine roles and who decides what.
- Procedures & formsWrite procedures and standardise forms.
- ManualsCompile procedures into operations manuals.
- Internal contractsOperational contracts for staff, suppliers and customers.
- Training & rolloutTrain the team and apply the system on the ground.
- Knowledge base & follow-upA lasting reference and follow-up on adoption.
Packages
Five packages, sized to your stage
Allowances shown are the maximum included. The right package is suggested after a short diagnostic.
FOUNDATION
System Foundation
For a small company building its first documented system.
- Manuals
- up to 10
- Contracts
- up to 8
DEVELOPMENT
System Development
For a company with a base that needs a deeper system.
- Manuals
- up to 12
- Contracts
- up to 14
STANDARDIZATION
Branch Standardization
For several branches each running its own way.
- Manuals
- up to 8
- Contracts
- up to 10
NEW BRANCH
New Branch Opening
To prepare a new branch's system before it opens.
- Manuals
- up to 16
- Contracts
- up to 18
MULTI-BRANCH
Multi-Branch Expansion
For a branch network preparing for major growth.
- Manuals
- up to 24
- Contracts
- up to 24
Home / Investors
Invest in a brand with a proven system.
We help investors understand franchise models, compare opportunities, and review agreements before signing.
Video not available right now
Models
Four ways to invest in a franchise
UNIT
Unit franchise
You run one outlet under the franchisor's brand and system.
Fits an individual investor or a first venture.MULTI-UNIT
Multi-unit
You get the right to run several outlets of the same brand.
Fits operators with experience and a team.AREA DEVELOPMENT
Area development
You commit to open a set number of outlets in a territory on a schedule.
Fits an investment company with more capital.MASTER
Master franchise
You get the right to sub-franchise within a country or region.
Fits an investment group building a network.Opportunities
Available franchise opportunities
Tell us what you are looking for, and we filter the approved opportunities
We only list opportunities Emtiyz actually represents, filtered by country, sector, investment range and model. If nothing fits, an advisor reviews your profile.
Process
From interest to opening
- Register interestCountry, sector, model and budget.
- MatchingWe match you with opportunities Emtiyz represents.
- ReviewWe review documents, figures and the agreement with you.
- Negotiate & signWe support the deal through to signing.
- Set up & openFollow-up on site and training until opening.
Before you sign
Seven questions every investor should ask
If a franchisor cannot answer these clearly in writing, take more time before you commit.
- 1What are all the fees?Franchise fee, royalty, marketing and any others.
- 2Is the mark registered in my country?Ask for the registration certificate in the franchisor's name.
- 3What is my territory?Is it exclusive, and when can it be reduced?
- 4What training and support do I get?Before and after opening, and who pays for it.
- 5Are there written operations manuals?No manuals means an incomplete system.
- 6How do current outlets perform?Ask for documented data, not verbal promises.
- 7How do I exit the agreement?Renewal, termination and transfer terms.
Home / Knowledge Center
Learn franchising before you decide.
29 short topics for business owners and investors: a 20-second answer first, then the detail if you want it.
All franchise topics
No matching articles. Try another word or ask the AI Advisor.
By sector
Franchising differs by sector
What a strong franchise system has to standardise in each sector.
RestaurantsConsistency · Recipes · Kitchen systems · Supply · Food safety
HealthcareClinical standards · Licensing · Quality · Professional responsibility
EducationCurriculum consistency · Teacher training · Student experience
BeautyService protocols · Staff skill consistency · Hygiene · Customer experience
GymTrainer standards · Membership process · Equipment · Safety
PerfumeProduct standards · Sourcing · Inventory · Customer experience
Glossary
Franchise terms in plain words
- FranchisorFRANCHISOR
- The brand and system owner who grants the right to operate.
- FranchiseeFRANCHISEE
- The party that runs the outlet under the franchisor's brand.
- Franchise feeINITIAL FEE
- A one-time amount paid at signing.
- RoyaltyROYALTY
- A recurring percentage of sales paid to the franchisor.
- Disclosure documentFDD
- A document explaining the system to an investor before signing.
- TerritoryTERRITORY
- The geographic area granted to the franchisee.
- Operations manualMANUAL
- The documented way to run the outlet day to day.
- Master franchiseMASTER
- The right to sub-franchise within a country or region.
FAQ
Questions we hear every week
Can't find yours? Ask the AI Advisor, or book 15 minutes with an advisor.
How long does franchise development take?
We usually deliver within 4 to 6 weeks through the Emtiyz Portal; the exact timeline is set in the proposal according to the package.
How much does franchise development cost?
It depends on the business type, stage, outlets, existing documents and target markets. So we price it in the proposal after the consultation, not before we understand your business.
I only have one outlet. Can I franchise?
Possibly, if it is profitable, documented and not dependent on you daily; proof in more than one location strengthens your case with investors. The readiness check gives you a first view.
Is Dabt AlMasar a franchise?
No. It is a management and operations service to organise your existing company, and it can come before franchising later.
Do you guarantee investors or deals?
No. Emtiyz is a consultancy; we market your brand through our channels but do not guarantee investment outcomes or deal counts.
What happens in the free consultation?
15 minutes with an advisor who has read your answers, discussing your options and the next step. No commitment afterwards.
Home / Readiness assessment
Franchise readiness assessment
Preliminary assessment · 3–5 minutes
Let's assess how ready your business is for franchising
We'll ask short questions about your operations, locations, internal systems, brand and expansion plans. After you submit, the Emtiyz team reviews your answers and emails you the result and recommendation.
The more accurate your answers, the more useful the result. You can skip any question.
01Business foundation02Performance & consistency03Owner dependency04Systems & documentation05Management & controls06Brand & legal foundation07Expansion readiness08Self-assessment
Internal · demo preview
Advisor dashboard
What an Emtiyz advisor sees before and after a 15-minute consultation. Not visible to website visitors.
Services / Franchise my brand
Franchise my brand
Tell us about your business once. We work out what it needs to become a franchise system, and prepare your advisor's brief.
Dabt AlMasar / Assessment
A management & operations service for your existing company
Dabt AlMasar assessment
Investors / Find an opportunity
Find a franchise opportunity
Services / Service advisor
Request a specific service
Existing clients
Client portal
Project status, pending items, documents, revisions and your advisor — without re-entering your information.
Authorised Emtiyz staff only · demo
Franchise opportunity database
Onboard brands that want Emtiyz to list, market or source investors. Nothing is public or used in investor matching until approved.
Authorised Emtiyz staff only · demo
Website content & SEO
One content inventory for the whole site: purpose, intent, CTA, related pages, freshness, approval and a technical SEO check per page.
Authorised management & selected staff only · demo
Management analytics
Leads, consultations, proposals, pipeline, services, AI Advisor and investor demand — facts first, estimates labelled.
Proposals & CRM · Franchise opportunity database · Website content & SEO
Authorised management & QA staff only · demo
AI quality control & audit
An auditor, not an editor: what happened, what should have happened, why, and what to fix — prompt changes stay with management.
Proposals & CRM · Management analytics · Website content & SEO
Authorised Emtiyz staff only · demo
Project delivery
From accepted proposal to handover: plan, information requests, versions, reviews, scope changes, blockers, meetings and closure — one project history.
Proposals & CRM · Client portal · AI quality control · Compliance & audit · Document intelligence · Staff knowledge · Client retention · Orchestration
Authorised staff & approved franchisor users · demo
Franchise compliance & audit
Audits against approved manuals and agreements, evidence, findings, corrective actions and network trends — serious matters always go to people.
Project delivery · Proposals & CRM · Management analytics · Document intelligence · Staff knowledge · Client retention · Orchestration
Authorised staff only · demo
Document intelligence
Identify, extract, compare and check franchise documents with traceable sources — every conclusion points to a document, version and clause, and legal judgements stay with people.
Project delivery · Compliance & audit · Proposals & CRM · AI quality control · Staff knowledge · Client retention · Orchestration
Authorised Emtiyz staff only · demo
Staff knowledge
One approved internal source of truth: services, processes, forms, clients, documents and pricing — answered within each role's permissions, with the source and next step.
Proposals & CRM · Project delivery · Document intelligence · AI quality control · Knowledge Center · Client retention · Orchestration
Authorised Emtiyz staff only · demo
Client retention & next service
Where is the client's business going next? Logical next steps from actual project history and confirmed objectives — consultative, never pushy, and never during an open issue.
Project delivery · Proposals & CRM · Compliance & audit · Management analytics · Staff knowledge
Authorised Emtiyz staff only · demo
Orchestration & routing
One Emtiyz AI: which capability handles each request, what data travels with the user, when a person takes over — and the log behind every switch.
AI quality control · Management analytics · Proposals & CRM · Staff knowledge
Authorised Emtiyz staff only · demo
Proposals & CRM
Every consultation booked on the site becomes a client record. The AI pre-fills; staff review, edit and approve.
Franchise opportunity database · Website content & SEO · Management analytics · AI quality control · Project delivery · Compliance & audit · Document intelligence · Staff knowledge · Client retention · Orchestration
Home / Privacy policy
Privacy policy
How Emtiyz Franchise Consultants collects, uses and protects the information you share through this website.
What we collect
When you book a consultation, submit an assessment, request a service or chat with the AI advisor, we receive the details you enter: your name, company, e-mail, phone number, country and the answers you give about your business. Downloading a document through a secure link records the time of the download.
Why we use it
To prepare and hold your consultation, review your assessment, prepare a proposal, answer your questions and follow up on your request. We do not sell your data and we do not share it with third parties except the service providers needed to deliver these functions (video-meeting and e-mail providers).
Cookies and analytics
The website uses a session cookie needed for bookings and the client portal, and stores your language preference in your browser. Aggregated usage statistics (pages visited, source of the visit) help us improve the site; they are not used to identify you.
Your rights and contact
You can ask us to correct or delete your information, or to stop contacting you, at any time by e-mailing [email protected] or calling +971 4 268 9892. Information held for an active engagement is kept for the duration of the engagement and as required by UAE law.
Emtiyz Franchise Consultants · Red Avenue #405, P.O. Box 21188, Dubai, UAE · Last updated: October 2026
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