Essam Lootah Featured on the Cover of Arab Franchise Magazine’s Special 2025 Edition

Dubai, United Arab Emirates – October 2025 — Prominent Emirati entrepreneur Essam Lootah, Chairman of Emtiyz, is featured on the cover of the 2025 special edition of Arab Franchise magazine, recognizing his pivotal role in leading the rapidly growing franchising movement in the United Arab Emirates.
Titled “Leading the Franchise Revolution in the UAE,” the special edition includes an exclusive interview with Lootah, in which he shares his vision for developing sustainable franchise systems and promoting entrepreneurship and innovation across the Arab world. As the driving force behind Emtiyz’s success, Lootah has played a key role in mentoring aspiring entrepreneurs and building a regional ecosystem that supports small and medium-sized enterprises (SMEs) in expanding globally.
This special edition of Arab Franchise coincides with the Africa Franchise Expo 2025 in Cairo, where Lootah also received the Lifetime Achievement Award in recognition of his outstanding contributions to the development of the franchising industry across Africa and the Middle East.
During the interview, Lootah highlighted the growing importance of franchising as an effective tool for economic diversification in the UAE, emphasizing that “when managed correctly, franchise systems can elevate local brands to international standards while preserving their cultural identity.”
Recognized as the leading franchising magazine in the Arab world, Arab Franchise continues to spotlight the region’s most influential leaders and entrepreneurial visionaries. This edition features reports on innovative entrepreneurs and leading companies contributing to economic growth across the Gulf Cooperation Council (GCC) countries and beyond.